Services

Paid search, paid social and SEO, run like a P&L line.

Five services, one goal: every dollar traceable to a lead or a sale. Here is exactly what each one includes, and the results they have produced.

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Google Ads, Meta Ads, GA4 and Tag Manager
Service 01 · Google Ads

Search, Shopping & Performance Max

The core of most accounts I run. Campaigns are structured by commercial intent and product margin, so budget flows to the searches that actually produce revenue.

  • Account structure rebuilt by service, product category or margin tier
  • Keyword and match-type strategy with a negative-keyword framework
  • Daily search-term review to cut irrelevant traffic early
  • Shopping feed review: titles, attributes, disapprovals
  • Performance Max asset groups with proper audience signals
  • Bidding aligned to the goal: tCPA, tROAS or manual during learning
Best for: e-commerce brands and service businesses already spending on Google who suspect budget is leaking.
625.39%ROAS reached
$180KConversion value
+471.3%Conversions
Google Ads exampleGoogle Ads example
Service 02 · Meta Ads

Facebook & Instagram campaigns that produce leads

Creative, audience and offer tested together, because on Meta the creative is the targeting. Built for local service businesses and lead generation.

  • Campaign and ad-set structure matched to the funnel stage
  • Creative testing across Feed, Stories, Reels and Explore placements
  • Lead forms or landing pages, whichever converts better for your offer
  • Retargeting for site visitors, video viewers and engagers
  • Cost-per-lead monitoring with weekly creative refreshes
Best for: home services, local businesses and anyone who needs a steady flow of inbound enquiries.
1,094Leads delivered
$5.36Cost per lead
136Phone calls
Meta Ads exampleMeta Ads example
Service 03 · SEO

Local and organic growth that compounds

Paid traffic stops the day you stop paying. SEO builds the base underneath it, and the keyword data from your ads makes the SEO work faster.

  • Full technical and on-page SEO audit
  • Google Business Profile optimisation: details, posts, reviews, categories
  • Local keyword mapping and content updates
  • Structured data so search engines understand the site
  • NAP consistency across directories plus authoritative citations
  • Monthly reporting from Search Console and Business Profile insights
Best for: local and service businesses who want to stop renting all of their traffic.
+219%Organic clicks
+351%Impressions
+455%Calls from GMB
Client verdict: “Fantastic SEO service from Papiya. She communicated well, delivered on time, and optimized my website with proven techniques. My site is performing much better now.” — kevin_becken, United States, 5.0★
SEO exampleSEO example
Service 04 · PPC Audit

A forensic read of your account before you spend another dollar

A fixed-scope audit of an existing Google or Meta account. You get a prioritised list of what is wasting money and what to fix first. No retainer required.

  • Conversion tracking verified end to end before anything else
  • Wasted-spend analysis: search terms, placements, audiences
  • Structure, bidding and budget allocation review
  • Competitor and auction-insight check
  • Landing-page and offer review from the click's point of view
  • A written action list, ranked by impact
Best for: anyone unsure whether their current agency or freelancer is doing a good job.
PPC Audit examplePPC Audit example
Service 05 · GA4 & Conversion Tracking

Data you can make decisions on

If the conversion data is wrong, every optimisation after it is guesswork, and automated bidding will scale the mistake. I fix the measurement layer first.

  • GA4 property setup or clean-up with the right key events
  • Google Tag Manager container build and debugging
  • Conversion imports into Google Ads and Meta
  • Enhanced conversions and offline conversion imports where relevant
  • Cross-checked test conversions before campaigns scale
  • A simple reporting view: leads, cost per lead, cost per sale, ROAS
Best for: businesses whose platform numbers never match their CRM or Shopify numbers.
GA4 & Conversion Tracking exampleGA4 & Conversion Tracking example
Client feedback

What working with me is like

Client review from raoulvercoelen · Spain
raoulvercoelen · Spain5.0 ★
Client review from harvinder58 · Repeat client
harvinder58 · Repeat client5.0 ★
Client review from kevin_becken · SEO project
kevin_becken · SEO project5.0 ★

Not sure which service you need?

Tell me what you're spending and what you're getting. I'll tell you honestly where I would start.

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