Sweater brand: 443% → 625% ROAS in six months
The challenge: A healthy but plateaued account. Spend was producing sales, yet cost per conversion kept climbing and Shopping was doing the heavy lifting alone.
What I did
- Rebuilt campaign structure around product margin instead of catalogue order
- Cleaned the Shopping feed: titles, attributes and disapprovals
- Built a negative-keyword framework from daily search-term reviews
- Moved bidding to tROAS once conversion volume supported it
Jan–Jun 2026 · 1.44M impressions · 28.7K clicks
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VonHoffman Garage Doors: 1,094 leads at $5.36 each
The challenge: A Nashville garage-door company needed a predictable flow of local enquiries, both form leads and phone calls, without an enterprise budget.
What I did
- Broad Advantage+ audience across Nashville +31mi, aged 30–65+, layered with home-owner and home-improvement signals
- Separate campaigns for website leads and click-to-call
- Creative built from real job photos, tested across Feed, Reels, Stories and search placements
- Continuous cost-per-lead monitoring with creative refreshes
$5,865.66 spend on lead campaigns, $2,259.08 on call ads · a second ad set added 837 further leads at $5.23
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LNO Boutique: organic clicks +219%, impressions +351% in under three months
The challenge: A functional website and a Google Business Profile that nobody was finding: no citations, no structured data, and competitors already established in the local pack.
What I did
- Full SEO audit of the site and the Business Profile
- GMB optimisation: business details, categories, posts and review management
- On-page SEO with local keywords, speed and mobile fixes, structured data
- NAP consistency across local directories plus authoritative backlinks
Jan–Mar 2026 vs Jan–Mar 2025 · profile views +522.2% · calls from GMB +455%
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Two lead-gen accounts: $7.79 per lead and a 15.15% conversion rate
The challenge: Two small-budget lead-gen accounts, a Toronto freight operator and a US service business, both needing qualified enquiries fast on budgets where a single wasted click hurts.
What I did
- Tight, intent-only keyword set with an aggressive negative list
- Location and schedule targeting matched to when enquiries actually convert
- Conversion tracking verified before scaling budget
- Daily search-term pruning through the launch window
Toronto freight: 21 May – 15 Jun 2026 (26 days). US lead gen: 19 Jul – 12 Aug 2026 · 10 conversions from 66 clicks on CA$510 · budget raised CA$15 → CA$25/day.
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CleanWard Laundry: 11,962 profile views and 877 direction requests
The challenge: A laundromat competing in a crowded local market, with a working website and a Google Business Profile that were simply not being found.
What I did
- Technical and on-page SEO audit of the site and the Business Profile
- GMB rebuild: business details, categories, engaging posts, review management
- Local keyword targeting around ‘laundromat near me’ style intent
- Structured data added, plus NAP consistency across local directories
Feb–Jun 2026 · 1,652 business profile interactions · top search terms: ‘laundromat’ (1,592), ‘laundromat near me’ (1,192), ‘laundromat madison wi’ (290) · 42% found the profile on Google Search mobile, 37% on Maps mobile
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